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Salesforce Media Cloud Consultant Exam Sample Questions (Q47-Q52):

NEW QUESTION # 47
In digital ad sales, what are two ways advertisiments are priced?

A. cost per mille (CPM)
B. marketing cost
C. cost per click (CPC)
D. prepaid expense (PE)

Answer: A,C

Explanation:
In digital ad sales, advertisements are commonly priced based on Cost Per Mille (CPM) (A), which refers to the cost per thousand impressions, and Cost Per Click (CPC) (C), which refers to the cost each time a user clicks on an ad. These pricing models help advertisers and publishers to measure the cost-effectiveness and performance of their ad campaigns.References:
https://help.salesforce.com/articleView?id=mc_overview.htm
https://www.salesforce.com/products/media-cloud/overview/

NEW QUESTION # 48
A B2B advertising publishing company is exploring salesforce to manage its advertising sales business. The sales representatives can sell digital , tv, radio, print, and event ads to their customers in a single media plan.
Which two media cloud types are available for planning out-of-the-box with media cloud?

A. digital
B. event
C. print
D. linear

Answer: A,D

Explanation:
For a B2B advertising publishing company that sells a variety of ad types through Salesforce Media Cloud, the two media types available for planning out-of-the-box are:
Digital: This media type covers online advertising formats such as digital banners, video ads, and other forms of digital content. Media Cloud supports digital ad planning with functionalities tailored to the needs of digital advertising.
Linear: This refers to traditional linear TV advertising, where ads are scheduled to run at specific times within a broadcast. Media Cloud provides out-of-the-box capabilities for planning and managing linear TV ad campaigns.
These media types are supported natively within Media Cloud, enabling sales representatives to plan and sell ads across these channels efficiently.
References:
Salesforce Media Cloud documentation: https://www.salesforce.com/products/media-cloud/overview/ Salesforce Media Cloud Advertising Sales Management Guide:https://help.salesforce.com/

NEW QUESTION # 49
In advertising sales management, what is the correct order to execution of the pre-built industries order management orchestration plan components?

A. create order, create line items, add creative, approve order, activate order
B. create line items, create order, add creative, approve order, activate order
C. create line items, create order, approve order, activate order, add creative
D. create order, create line items, approve order, activate order, add creative

Answer: A

Explanation:
In Advertising Sales Management, the correct order of execution for the pre-built Industries Order Management orchestration plan components is: Create Order, Create Line Items, Add Creative, Approve Order, Activate Order (B). This sequence ensures that the foundational elements of an order are established first (the order itself and its line items),followed by the association of creative materials, and finally, the approval and activation of the order for execution.References:
https://help.salesforce.com/articleView?id=industries_advertising_order_management.htm
https://www.salesforce.com/products/media-cloud/overview/

NEW QUESTION # 50
A customer has provided the below Ad placement requirements for a vertical banner. size: 120x600, position (left or right), content (animated GIF) wich two fields need to be configured in the ad creative size type object to meet the customers requirements?

A. position
B. width
C. ad placement type
D. height

Answer: B,D

Explanation:
To meet the customer's requirements for an ad placement of a vertical banner with specific size and content attributes, the fields that need to be configured in theAd Creative Size Typeobject areWidth and Height.
These fields allow for the specification of the banner's dimensions (120x600), which is crucial for ensuring that the ad creative conforms to the required size for effective display. The position (left or right) and content type (animatedGIF) would typically be managed within the ad serving platform or specified in additional fields or instructions associated with the ad creative but are not standard fields in the Ad Creative Size Type object.
References:
Salesforce Media Cloud documentation: https://www.salesforce.com/products/media-cloud/overview/ Salesforce Ad Creative Management Guide: Information available in Salesforce Media Cloud resources

NEW QUESTION # 51
Cloud Kicks has been using media cloud for the last three months and now wants to send data over to the google ad managment platform. What does a consultant need to create in salesforce to specify the callout URL?

A. auth.Provider
B. custom metadata
C. named credential
D. connected app

Answer: C

Explanation:
When integrating Media Cloud with the Google Ad Management platform and needing to specify the callout URL, a consultant should create a Named Credential (D) in Salesforce. Named Credentials provide a secure way of storing and referencing authentication details and endpoint URLs for external services, thereby simplifying the setup of secure API callouts from Salesforce to external platforms like Google Ad Manager.
References:
https://help.salesforce.com/articleView?id=sf.named_credentials_about.htm
https://www.salesforce.com/products/media-cloud/overview/

NEW QUESTION # 52
......

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Media-Cloud-Consultant Dumps Questions - Reliable Media-Cloud-Consultant Test Dumps

Salesforce Media Cloud Consultant Exam Sample Questions (Q47-Q52):

Media-Cloud-Consultant training exam pdf & Media-Cloud-Consultant real valid dumps

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